Te contamos la verdad sobre los mitos que la industria de la comida chatarra quiere que creas sobre el nuevo etiquetado en México

Mito 1

El etiquetado de advertencia carece de evidencia científica

Mito 2

Los productos saludables tendrán los mismos sellos que los ultraprocesados

Mito 3

Los sellos de advertencia se determinan sobre una porción de 100 g o ml. Los productos que se consumen en porciones menores no deberían tener sellos

Mito 4

Los antojitos y platillos típicos son parte del problema de la obesidad en México

Mito 5

No existe evidencia científica que demuestre que el consumo de edulcorantes sea nocivo para la salud de los niños

Mito 6

La leyenda precautoria sobre cafeína se implementa injustificadamente sólo a productos con cafeína adicionada

Mito 7

El nuevo etiquetado viola el derecho a la información al no permitir el aval de organizaciones o asociaciones profesionales en productos con sellos

Mito 8

El etiquetado de advertencia representa una barrera al comercio internacional

Mito 9

La prohibición de elementos publicitarios restringe la libertad y viola los derechos de las marcas

Mito 10

Los sellos de advertencia señalan el exceso de nutrimentos críticos, sin informar el contenido específico de cada uno

Fuentes Mito 1:

  • Jáuregui A, Vargas-Meza J, Nieto C, Contreras-Manzano A, Alejandro N, Tolentino-Mayo L, Hall MG Barquera S. Impact of front-of-pack nutrition labels on consumer purchasing intentions: a randomized experiment in low- and middle-income Mexican adults. BMC Public Health. 2020; 20:463.
  • De la Cruz-Góngora V, Torres P, Contreras-Manzano A, Jáuregui de la Mota A, Mundo-Rosas V, Villalpando S, Rodríguez-Oliveros G. Understanding and acceptability by Hispanic consumers of four front-of-pack food labels. International Journal of Behavioral Nutrition and Physical Activity. 2017; 14:28.
  • Nieto C, Jáuregui A, Contreras-Manzano A, Arillo-Santillan E, Barquera S, White CM, Hammond D, Thrasher JF. Understanding and use of food labeling systems among Whites and Latinos in the United States and among Mexicans: Results from the International Food Policy Study, 2017. nternational Journal of Behavioral Nutrition and Physical Activity. 2019; 16:87.
  • Vargas-Meza J, Jáuregui A, Contreras-Manzano A, Nieto C, Barquera S. Acceptability and understanding of frontof-pack nutritional labels: an experimental study in Mexican consumers. BMC Public Health. 2019; 19:1751.
  • Vargas-Meza J, Jáuregui A, Pacheco-Miranda S, Contreras-Manzano A, Barquera S. Front-of-pack nutritional labels: Understanding by low- and middle-income Mexican consumers. PLOS One. 2019; 14(11): e0225268.

Fuentes Mito 2:

  • Garcia et al. Confused health and nutrition claims in food marketing to children could adversely affect food choice and increase risk of obesity, Archives of Disease in Childhood, 104(6), 2019.
  • Kaur A, Scarborough P, Rayner M. 2017. A systematic review, and meta-analyses, of the impact of health related claims on dietary choices, International Journal of Behavioural Nutrition and Physical Activity. 14:93.

Fuentes Mito 3:


Fuentes Mito 4:

  • B. Ultra-processed foods’ impacts on health. 2030 – Food, Agriculture and rural development in Latin America and the Caribbean. 2020. No. 34. Santiago de Chile. FAO.
  • Organización Panamericana de la Salud. Alimentos y bebidas ultraprocesados en América Latina: tendencias, efecto sobre la obesidad e implicaciones para las políticas públicas. 2015.
  • Monteiro CA, Cannon G, Moubarac J, Levy RB, Louzada MLC, Jaime PC. The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing. Public health nutrition, 2017; 21(1): 5-17.

Fuentes Mito 5:

  • Sylvetsky A, Rother KI, Brown R. Artificial Sweetener Use Among Children: Epidemiology, Recommendations, Metabolic Outcomes, and Future Directions. Pediatr Clin North Am. 2011;58(6):1467-1480. doi:10.1016/j.pcl.2011.09.007
  • TECHNICAL SCIENTIFIC REPORT Healthy Beverage Consumption in Early Childhood Recommendations from Key National Health and Nutrition Organizations. 2019
  • Calvillo A, Espinosa F, Magaña P. Cómo Cautiva y Seduce a los Niños la Industria de Bebidas Azucaradas. Estrategias de publicidad y promoción. Alianza por la Salud Alimentaria. 2016.
  • Mennella JA. Ontogeny of taste preferences: basic biology and implications for health. Am J Clin Nutr. 2014;99 (3):704S–11S.
  • Susan E. Swithers *. Artificial sweeteners are not the answer to childhood obesity. 2015;93:85–90)
  • Mossavar-Rahman et al. Artificially Sweetened Beverages and Stroke, Coronary Heart Disease, and All-Cause Mortality in the Women’s Health Initiative, Stroke, 2019; 50:555-562. American Heart Association.
  • Malik et al. Long-Term Consumption of Sugar-Sweetened and Artificially Sweetened Beverages and Risk of Mortality in US Adults, Circulation, 2019. vol. 139. No 18
  • Mullee et al. Association Between Soft Drink Consumption and Mortality in 10 European Countries, JAMA, published online 3 sept 2019
  • Forshee RA1, Storey ML.. Total beverage consumption and beverage choices among children and adolescents. Int J Food Sci Nutr.2003 Jul;54(4):297-307.
  • Blum JW1, Jacobsen DJDonnelly JE. Beverage consumption patterns in elementary school aged children across a two-year period. J Am Coll Nutr.2005 Apr;24(2):93-8.
  • Qing Yang. Gain weight by “going diet?” Artificial sweeteners and the neurobiology of sugar cravings. Yale J Biol Med. 2010 Jun; 83(2): 101–108.
  • Pepino MY, Tiemann CD, Patterson BW, Wice BM, Klein S. Sucralose Affects Glycemic and Hormonal Responses to an Oral Glucose Load. Diabetes Care. 2013;36(9):2530-2535. doi:10.2337/dc12-2221
  • Johnson R, et al. Low-Calorie Sweetened Beverages and Cardiometabolic Health A Science Advisory From the American Heart Association. 2018;138:e126–e140.

Fuentes Mito 6:

  • Lott M et al. Technical Scientific Report. Healthy Beverage Consumption in Early Childhood: Recommendations from Key National Health and Nutrition Organizations, Healthy Eating Research. Septiembre 2019.
  • Government of Canada. Preliminary Guidance for Industry on the Labelling of Caffeine Content in Prepackaged Foods (March 2010).
  • Mattia, A. Regulatory Status of Caffeine. The Use and Biology of Energy Drinks: Current Knowledge and Critical Gaps. National Institutes of Health, 2013. https://ods.od.nih.gov/pubs/energydrinks2013/mattia.pdf
  • Pimienta et al. Sugar-sweetened beverages are the main sources of added sugar intake in the Mexican population. J. Nutr, 146(9):1888S-96S, 2016.
  • Temple J. Review: Trends, Safety, and Recommendations for Caffeine Use in Children and Adolescents. Journal of the American Academy of Child & Adolescent Psychiatry, 2019; 58(1): 36-45.

Fuentes Mito 7:

  • Nieto C, Rincon-Gallardo Patiño S, Tolentino-Mayo L, Carriedo A, Barquera S. Characterization of Breakfast Cereals Available in the Mexican Market: Sodium and Sugar Content. Nutrients. 2017;9(8):884. Published 2017 Aug 16. doi:10.3390/nu9080884
  • Williams P. Consumer understanding and use of health claims for foods. Nutr Rev.2005;63(7):256-264. doi:10.1111/j.1753-4887.2005.tb00382.x
  • Kaur A, Scarborough P, Rayner M. A systematic review, and meta-analyses, of the impact of health-related claims on dietary choices. Int J Behav Nutr Phys Act. 2017;14(1):93. Published 2017 Jul 11. doi:10.1186/s12966-017-0548-1
  • Barlow P, Serôdio P, Ruskin G, et al Science organisations and Coca-Cola’s ‘war’ with the public health community: insights from an internal industry document J Epidemiol Community Health 2018;72:761-763.
  • Forshee RA1, Storey ML.. Total beverage consumption and beverage choices among children and adolescents. Int J Food Sci Nutr.2003 Jul;54(4):297-307.
  • Blum JW1, Jacobsen DJDonnelly JE. Beverage consumption patterns in elementary school aged children across a two-year period. J Am Coll Nutr.2005 Apr;24(2):93-8.
  • Qing Yang. Gain weight by “going diet?” Artificial sweeteners and the neurobiology of sugar cravings. Yale J Biol Med. 2010 Jun; 83(2): 101–108.
  • Pepino MY, Tiemann CD, Patterson BW, Wice BM, Klein S. Sucralose Affects Glycemic and Hormonal Responses to an Oral Glucose Load. Diabetes Care. 2013;36(9):2530-2535. doi:10.2337/dc12-2221
  • Johnson R, et al. Low-Calorie Sweetened Beverages and Cardiometabolic Health A Science Advisory From the American Heart Association. Circulation. 2018;138:e126–e140.

Fuentes Mito 8:

  • Crosbie, Carriedo y Schmidt. Hollow Threats: Transnational Food and Beverage Companies’ Use of International Agreements to Fight Front-of-Pack Nutrition Labeling in Mexico and Beyond, Intl Journal Health Policy Management, 2020,DOI: 10.34172/ijhpm.2020.146.
  • Shamah-Levy T, Cuevas-Nasu L, Rivera-Dommarco J, Hernández-Ávila Mauricio. ENSANUT MC, (2016) Encuesta Nacional de Salud y Nutrición 2016, Ciudad de México: Instituto Nacional de Salud Pública, INEGI
  • Stern D, Tolentino L, Barquera S. Revisión del etiquetado frontal: análisis de las Guías Diarias de Alimentación (GDA) y su comprensión por estudiantes de nutrición en México. Instituto Nacional de salud Pública. 2011.

Fuentes Mito 9:

  • Sadeghirad B, Duhaney T, Motaghipisheh S, Campbell NRC, Johnston BC. Influence of unhealthy food and beverage marketing on children’s dietary intake and preference: a systematic review and meta-analysis of randomized trials. Obes Rev. 2016;17(10):945-959. doi:10.1111/obr.12445
  • Letona P, Chacon V, Roberto C, Barnoya J. Effects of licensed characters on children’s taste and snack preferences in Guatemala, a low/middle income country. Int J Obes. 2014;38(11):1466-1469. doi:10.1038/ijo.2014.38
  • Boyland E, Whalen R. Food advertising to children and its effects on diet: a review of recent prevalence and impact data. Pediatric Diabetes 2015;16:1-7.
  • Organización Panamericana de la Salud. Recomendaciones de la consulta de expertos de la Organización Panamericana de la Salud sobre la promoción y publicidad de alimentos y bebidas no alcohólicas dirigida a los niños en la Región de las Américas. 2011. Disponible en: http://www. paho.org/hq/index.php?option=com_docman&task=doc_ view&gid=18285.
  • Estudio exploratorio sobre la promoción y publicidad de alimentos y bebidas no saludables dirigida a niños en América Latina y el Caribe. Panamá. 2015. Disponible en: http://www.unicef.org/lac/Estudio_exploratorio_ promocion_alimentos_no_saludables_a_ninos_en_LAC_-_ Informe_Completo_(4).pdf.
  • Crosbie, Carriedo y Schmidt. Hollow Threats: Transnational Food and Beverage Companies’ Use of International Agreements to Fight Front-of-Pack Nutrition Labeling in Mexico and Beyond, Intl Journal Health Policy Management, 2020, DOI: 10.34172/ijhpm.2020.146.

Fuentes Mito 10:

  • Fondo de las Naciones Unidas para la Infancia (UNICEF). Análisis de regulaciones y prácticas para el etiquetado de alimentos y bebidas para niños y adolescentes en algunos países de América Latina (Argentina, Chile, Costa Rica y México) y recomendaciones para facilitar la información al consumidor, 2016.
  • Organización Mundial de la Salud. Guiding Principles and framework manual for front-of-pack labelling for promoting healthy diets, 2019.
  • Organización Mundial de la Salud. Report of the Commission on Ending Childhood Obesity, 2017.
  • Talati et al. The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay, International Journal of Behavioural Nutrition and Physical Activity, 14(171), 2017.